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Simcha’s Events is among the premier event coordinators and design teams in
St. Louis. Whether you’re planning a large wedding or small bar mitzvah, Our goal is to deliver an event that is timeless and unique, not formulaic or scripted – honoring tradition without being traditional. Our focus on luxury service, outstanding vendor relationships and attention to detail is part of what separates Simcha’s Events from other wedding or bar/bat mitzvah coordinators.


Simcha Lourie


Simcha is a St. Louis-based wedding and event consultant, certified by the Association of Professional Wedding Consultants.

Prior to founding Simcha’s Events in 2006, Simcha was the Director of Catering at the five-star Sofitel Chicago Water Tower in downtown Chicago. She oversaw all social and corporate events at the hotel, including more than 60 weddings and Bar/Bat Mitzvahs a year. Simcha’s hotel experience provides her with a unique perspective on clients’ event planning needs and insights to get the most value and best service from venues and vendors.

Simcha combines her creativity and attention to detail to enhance her clients; vision, which ensures every event is filled with energy, personal touches and unforgettable memories. Leading up to and on the day of the event, Simcha’s amazing industry relationships come to life, and she considers herself fortunate to partner with the finest venues, the most talented musicians, florists, photographers, custom stationery designers and production companies in the region, who all share her passion for creating truly exceptional events.


Alix-Ann O'Brien


Alix-Ann brings more than a decade of hospitality and wedding planning experience to Simcha’s Events. Building on her time working for leading international hotel chains, Alix-Ann combines her commitment to client service with her passion for social events.

She is completely immersed in each event. More than a strong work ethic, it is Alix-Ann’s devotion to helping couples make their dream wedding a reality that truly sets her apart. And with each step in the planning process, she is able to make couples and their families feel completely at ease, allowing them to enjoy every moment of the experience.


Natalie Piacentini


Natalie comes to the Simcha’s Events team with a vision and a passion for organizing the most beautiful and memorable of events!

With an extensive background in theatrical production and event design, she has an indisputable eye for perfection while fostering trusting relationships with her clients and vendors. Outside of work, Natalie loves helping her friends and family with interior design projects.


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